We do not know any home in which various varieties of cereals have not entered Kellogg's because of the ads that the little ones see on television, although they later die of laughter in the pantry. The truth is that there are very healthy, we even seduce adults, we confess that there are always two or three types at home.
This brand of cereals knows the influence it has on the little ones and before the demands make their name dirty, they will control the advertising that is directed at children and it will only promote those that present an adequate nutritional value for them.
In principle, they claim that the products that are advertised for those under 12 years of age will have a maximum of 200 calories per serving and 230 milligrams of sodium, less than 2 grams of saturated fat and no more than 12 grams of sugar. Then it will be in the hands of the parents that the children take a ration and do not seize the package like the one who eats pipes. Products that do not meet these requirements, will not have advertising directed to the child consumer by the end of 2008. We find that they have been given a somewhat excessive period, so do not give up on our education as parents.
Actually this initiative has not come out of nowhere, it turns out that at the beginning of last year the intention was announced to sue Kellogg's and Viacom Inc., of the Nickelodeon television channel, for the publicity they broadcast directed to children.
It is good that when seeing the ears of the wolf put remedy, many should take an example, don't you think?
