World Breastfeeding Week has brought tail. Measures have been taken worldwide to promote the benefits of feeding the baby with breast milk, especially during the first hour of life.
To that end, the hospitals in New York City have decided remove the formula milk from the baskets that are given in the maternity to new mothers with the idea of ​​promoting breastfeeding.
In compensation, mothers will be given special bottles to freeze breast milk, breastfeeding discs, breast pump, a book of advice and a t-shirt for the baby with the legend "I feed on mommy."
They believe that the deterrent campaign (which will cost two million dollars) will help mothers opt for breastfeeding rather than artificial milk.
If the measure is of any use, it seems fine. There are women who have decided not to breastfeed and change their minds when the baby is born and live the experience.
I applaud any measure that convinces mothers to breastfeed their babies. However, one of the biggest problems around breastfeeding is breastfeeding continuity.
70% of women breastfeed their children during the first few days, but when they get home they leave, and there are very few (only 20%) who continue to breastfeed the baby after six months. Not to mention what we do until the year, we are something like aliens.
That is why it would also be good if campaigns were carried out to help reduce the abandonment of breastfeeding.
