From Mattel they inform us that Everything seems to indicate that the Monster High will once again be one of the star gifts this Christmas of 2012. And it is that with hundreds of thousands of followers around the world and a true social phenomenon generated around him, Frankie Stein and his companions of the terrifying Institute have achieved enormous success within the toy sector.
In Spain, according to Mattel, more than 330,000 monthly visits to the website are recorded and its YouTube channel has more than 40 million views. In addition the number of novels sold amounts to 180,000, there is also a DVD that is in the top 20 of sales in Spain and to finish the Monster High universe, the official magazine has a circulation of 60,000 copies a month.
From Peques and More you also notice a lot of traffic to get more information about these dolls. Here we started talking about them more than two years ago. In the visits that I have already made through toy stores, the boxes of these products are in very prominent places and I could see that there were dolls for sale, last year they sold out very quickly. My daughter also tells me that they have released new characters so it's easy for kids to like them for renew, to enter the Monster High universe and also for collectors.
Launched in October 2010, Monster High revolutionized the traditional doll market with a totally new concept: the teenage children of the most famous monsters in history living a lot of adventures in a terrifying institute. And all this accompanied by a large volume of content and a monstrously fashion aesthetic With a strong emphasis on preteen.
In Mattel they are concerned with the values that the dolls transmit and thus, they teach that, as in real life, nobody is equal or perfect. Each student has a unique personality as well as a small defect due to his monstrous inheritance, which he addresses with large doses of humor. They have the motto: “Be yourself. Be unique. Be a Monster High ”to invite girls to express their individuality, embrace their imperfections and form lasting friendships based on respect and tolerance.
According to Elvira Sanjurjo, the Marketing Director of Mattel Spain, “Monster High is the reflection of any preteen's life. He connects perfectly with them because he speaks the same language and treats the events of his day to day. He throws the message that no one is perfect, but no less special. On the contrary, it encourages them to be different by being themselves and respecting others. ”
I think Mattel has found a great product and they still have a lot of travel to these dolls. I recommend that parents stay tuned because purchases will accelerate as Christmas dates approach.
In Peques and More | monster High
More information | Mattel
