In Peques and Más we are very happy to introduce you to Toño Escudero from CreAPPCuentos, an application we have talked about several times in Peques and More, which attracts kids with dynamic elements to make them participants in the game and make them protagonists of the story they are inventing. Toño Escudero Feijoo (to the left of the image) is Bussines Development Manager and Co-founder of CreAPPCuentos, is a business developer and has extensive experience in project management and work teams, as well as in developing educational dynamics. The other person responsible for the application is Avelino Correa Márquez, CEO of CreAPPCuentos and that he has more than 15 years of commercial experience in computer science and telecommunications.
We remember that CreAPPCuentos It is an application that combine fun and training which encourages the child to continue learning while using it. Since CreAPPCuentos They explain that their main objective is to ensure that children and parents interact together and that children stimulate their creativity and imagination. I recommend paying attention to CreAPPCuentos because Toño has told us that they are publishing updates with news in the texts, audio, a new logo !, which can be seen below, and many more surprises. Also during the summer they will perform package deals with prices at 0.89 euros so that all children can make fantastic stories and learn more about the possibilities of the application. I leave you with Toño to explain the current situation of the application, the news that they are already working on and that will be presented soon.
What is CreAPPCuentos
Creapp discounts is an app for tablets that allows you to create unique and different stories in a few steps. You just have to drag the elements or stickers composed of character, backgrounds and objects, to the chosen scenario once you have your composition, you can add audio and text in the language you want.
How the idea of creating this application for children arises
The idea is born in a familiar environment, when one of the creators of the app, accustomed to telling stories to his little daughter at night, perceives that the classic narratives, such as those of Andersen or those of the Grimm brothers, do not adapt to her needs or those of her daughter. Because the messages and morals transmitted by Cinderella, Snow White or Hansel and Gretel, to give an example, are repetitive, sometimes hard and not very transferable to today's life.
At that time, it is when a regular storyteller who enjoys this experience chooses to invent his own story, either based on an existing one, or by creating it whole. He is creating a story. A unique, special story, probably with the name of his daughter as the protagonist, probably based on recently lived situations and in which problems that are desired to be addressed, complex, conflictive situations with friends, etc. are treated. This is how CreAPPCuentos was born, intuitively, simply, at home and with the illusion of offering the best to the best you have in life: your family.
What is the current situation of CreAPPCuentos developments and what are the future plans
Creapp discounts presents new adventures every time and expands the app with new content to enrich it more and more. We strive to develop the most amazing and captivating experience possible, where images come alive, and a child can create, see, hear, read, touch and move backgrounds, characters and objects to build his unique and different story and story.
We have achieved more than 10,000 downloads and we have a presence in more than 60 countries
What awards and recognition have you achieved so far
In June 2013, the idea of the project was born, being first in a Startup contest held at that time in Vigo Startup Pirates, we also got the second place in Lean Startup Madrid and the first Eganet prize for the best entrepreneurial project Tic de Galicia 2013. We access to the Vigo Free Zone Consortium, ViaVigo accelerator and we are among the finalists in the Open Challenger Education.
Now we are pending to enter other accelerators. During this time we have applied the LeanStartup methodologies and we have worked on the generation of the business model with the Canvas, Javelin Board, Lean, etc. methods.
How applications are working
Currently we have achieved more than 10,000 downloads and we have a presence in more than 60 countries in several of them in the top 10 and top 100, with a presence especially in Spanish-speaking countries. CreAPPCuentos It promotes learning and stimulates the imagination of children in a fun way, creating entertainment products that are attractive, useful and challenging.
These products facilitate and stimulate the development of the child at an emotional, intellectual, physical and social level, through the use of the content of the app and has as objectives:
- Bring children reading and writing
- Discover basic aspects and values of our environment and society.
- Awaken your curiosity.
- Develop your imagination
- Promote your creativity.
- Strengthen learning.
- Strengthen reading comprehension
- Strengthen the written composition.
- Boost teamwork
- Provide current values.
- Discover the languages.
- Educate through creative and narrative stimulation enriched by visual and musical audio experiences.
- Strengthen and transmit the optimism of the universal educational values of tolerance, freedom, equality, friendship, commitment and fraternity.
- Encourage the exchange of experiences with parents and other users thanks to the social network (we are working in that phase).
- Take entertainment anywhere.
- Teach children new skills and learn about new emerging technologies through Tic technologies applied to learning and thus learn by playing creating and doing.
What business models are triumphing in applications
The scenario is very changing, we have opted for the in app model, but if necessary we will pivot with the trend of the top 10 in our category if we see that the models change.
What is the mechanism to learn and improve the applications that are launched to the market?
Try to use the end user beta tester, they will tell you what they need, what they don't like and where to focus.
Who is helping you to work on the usability of applications and in the design of interactivity
Now we are testing the application in 18 schools across Spain where 35 teachers are working with the app. They are both public, private and special education educational centers, receiving immediate feedback from their work with the app.
We are already testing the application in 18 schools across Spain
How CreApp books can be used at school
Our main objective and product of value, is to encourage creativity, integration, collaboration, children's imagination and interaction with parents, teachers, also in a simple way we encourage learning languages and corners and / or basic curricular areas of learning, using emerging methodologies such as Mobile Learning or Tic technology in the classroom, in short, learning by doing, teaching and playing with creaprixes.
Who is your competition in Spain and in the world
Now there is a wide catalog of very powerful educational environment applications, Toontastic, Playtales, etc. They are very strong competitors, we have been on iTunes since February 2014 and less than two months on Android.
How can parents support children in reading using mobile devices
Creapp discounts treats the digital format as a friend who can guide children in their discovery process, stimulating their imagination and creativity in a new and attractive way. We introduce you to reading, interactivity, writing, math, imagination, languages, music and much more.
Basically we offer quality entertainment in the life of the most demanding and curious public, children, so that they learn by playing and imagine more adventures. New technologies are an increasingly important part of our lives. Every year they become easier to use and are more accessible to all age groups. It is very exciting for us to participate in the first digital experiences of a new generation of "digital natives".
It is very exciting to participate in the first digital experiences of the "digital natives" generation
Our app is created on purpose to use touch screen devices and they appear on different platforms, taking the iOS operating system as a starting point and now also for Android. Our goal is to publish on other platforms in the near future. We are always proactive in adopting new technologies and driving innovation in the creative process. Our priority is to be proud of the quality of our products that we offer to children, parents and educational centers.
And here the interview with Toño Escudero from CreApp Accounts. I thank you for your collaboration with Peques y Más, we wish you all the best and above all a lot of strength and encouragement because you are in the process of launching an application of great value for children, competing in a very specialized market with extraordinary potential.
